Nationwide or Targeted Multimedia PSA Distribution via Concert Venues and Online Networks
PSN Entertainment offers government agencies and nonprofits the ability to deliver public service messages or Public Service Announcements (PSAs) to highly targeted consumers via online entertainment sites including Ticketmaster.com and Livenation.com. Participation in PSN Entertainment can also be leveraged to include associations or endorsements from celebrity performers and professional athletes, to strengthen the impact of the message delivery.
PSN Entertainment reaches consumers who are exploring or attending live entertainment events, in ways that capture their attention and encourage response. Messages are delivered when consumers are on digital platforms facilitating click-through traffic to an organization’s website or social media network while in the presence of family or friends, deepening the impact of the delivery, and provoking conversation and interaction among those consumers.
How it Works
Your PSA message is delivered to consumers throughout the process of considering and consuming live entertainment:
- While they are searching online for live entertainment options
- During the online purchase transaction of live entertainment tickets
- On location at live entertainment venues and clubs
- Through media promotions related to live entertainment events
How it Delivers
Messages can be delivered in a variety of formats, including:
- Mobile and social media
- Artist endorsement
- On-site promotions
- Venue based video displays
- Print/collateral materials
How it Targets
Messaging can be targeted to audiences by:
- Entertainment type
- Musical genre
- Age group
- Ethnicity and/or language
*Included in the baseline digital program.
PSN Entertainment campaigns will run over the digital network until specific reach and frequency is delivered. PSA campaigns may also be customized to deliver target audiences through association with specific live entertainment venues, artists and/or tours.
See pricing options for government agencies, agency partners and qualified nonprofit agencies by clicking here.
PSN Entertainment Highlights
- Top recording artists
- Top entertainment venues
- 111+ million opt-in database
- Access to one of the Top 5 e-commerce sites
- Multimedia, integrated solution
- Ability to target based on specific demographic characteristics
- PSA rates for nonprofit and government entities
- Available on GSA Schedule