Reach the Nation’s Capital Region Via Online Digital Banners and Video
The Public Service Network (PSN) has developed a digital media program with Comcast Cable in DC, MD and VA. This includes the Washington, DC and Baltimore, MD DMAs.
The program includes the distribution of the following media formats: digital banners, digital video and HD video via Comcast Cable to home subscribers across the region. Cable network partners include many well-known national brands including those featured on this page.
The base program includes more than 7 million guaranteed impressions at the following levels:
- Digital Banners- 300×250, 728×90 and 160×600 sizes: 2.7 million
- Digital Video (30 second spot): 1.4 million
- Cable Broadcast- HD video (30 second spot): 2.9 million
The digital banners and video can be tagged for tracking via the client’s Google Analytics® account. In addition, clients will receive the following tracking metrics from PSN/Comcast regarding the digital video engagement:
- Delivered impressions
- Video completion percentages
Broadcast cable metrics will be provided that include the channel, daypart, number of airings, and total estimated impressions 18+.
See pricing options for government agencies, agency partners and qualified nonprofit agencies by clicking here.