Digital Video – Nation’s Capital RegionAshly Ninteman2018-09-17T10:15:26+00:00
PSN Digital Video
Nation's Capital Region
PSN has developed a digital media program with CBS and Comcast in major markets nationwide.
Reach the Nation’s Capital Region Via Online Digital Banners and Video
The Public Service Network (PSN) has developed a digital media program with Comcast Cable in DC, MD and VA. This includes the Washington, DC and Baltimore, MD DMAs.
The program includes the distribution of the following media formats: digital banners, digital video and HD video via Comcast Cable to home subscribers across the region. Cable network partners include many well-known national brands including those featured on this page.
The base program includes more than 7 million guaranteed impressions at the following levels:
Digital Banners- 300×250, 728×90 and 160×600 sizes: 2.7 million
Digital Video (30 second spot): 1.4 million
Cable Broadcast- HD video (30 second spot): 2.9 million
The digital banners and video can be tagged for tracking via the client’s Google Analytics® account. In addition, clients will receive the following tracking metrics from PSN/Comcast regarding the digital video engagement:
Video completion percentages
Broadcast cable metrics will be provided that include the channel, daypart, number of airings, and total estimated impressions 18+.
See pricing options for government agencies, agency partners and qualified nonprofit agencies by clicking here.
PSN Digital Video Highlights
Guaranteed PSA distribution
Strong metrics and measurement including digital banner CTR and video playback data
Reaches target market via digital audio PSA content and banner ads (optional) on mobile devices
Banners may be tagged for digital tracking and analytics
Digital media networking
Target by geographic location and other unique identifiers
Major cable and online network partners for broadcast placement