Reach the Nation’s Capital Region Via Online Digital Banners and Video

The Public Service Network (PSN) has developed a digital media program with Comcast Cable in DC, MD and VA. This includes the Washington, DC and Baltimore, MD DMAs.

The program includes the distribution of the following media formats: digital banners, digital video and HD video via Comcast Cable to home subscribers across the region. Cable network partners include many well-known national brands including those featured on this page.

The base program includes more than 7 million guaranteed impressions at the following levels:

  • Digital Banners- 300×250, 728×90 and 160×600 sizes: 2.7 million
  • Digital Video (30 second spot): 1.4 million
  • Cable Broadcast- HD video (30 second spot): 2.9 million

The digital banners and video can be tagged for tracking via the client’s Google Analytics® account. In addition, clients will receive the following tracking metrics from PSN/Comcast regarding the digital video engagement:


  • Delivered impressions
  • Clicks
  • Video completion percentages

Broadcast cable metrics will be provided that include the channel, daypart, number of airings, and total estimated impressions 18+.

Purchase Options:

  See pricing options for government agencies, agency partners and qualified nonprofit agencies by clicking here.

PSN Digital Video Highlights

  • Guaranteed PSA distribution
  • Strong metrics and measurement including digital banner CTR and video playback data
  • Reaches target market via digital audio PSA content and banner ads (optional) on mobile devices
  • Banners may be tagged for digital tracking and analytics
  • Digital media networking
  • Target by geographic location and other unique identifiers
  • Major cable and online network partners for broadcast placement

Printable Spec Sheet