Transparent Reporting | Web Analytics and Targeted Campaigns
PSN verifies that your marketing campaigns reach their target. Web analytics and reporting are used to manage and evaluate campaigns to ensure they exceed expectations.
Service Description
In today’s crowded media landscape, it’s more important than ever to confirm that your public awareness campaigns achieve measurable impact. PSN, in partnership with MediaForce, specializes in developing and managing digital campaigns that combine precision targeting with transparent performance metrics.
Our team designs and evaluates campaigns using robust web analytics tools to monitor audience engagement, conversions, and ROI across all platforms. In addition to digital placements, we help clients plan integrated outreach strategies that incorporate offline channels such as television, radio, print, out-of-home, and location-based networks—including in-store, waiting room, and arena placements.
Where past performance metrics focused primarily on reach, impressions, and click-through rates, PSN now emphasizes meaningful engagement and conversion tracking—measuring actions such as video views, website visits, registrations, phone calls, or other defined goals that drive tangible outcomes.
Reporting
Our experienced PSN and MediaForce teams continuously monitor campaign performance to ensure every channel operates at peak efficiency. We analyze display and search network data, apply Nielsen audience measurement for broadcast TV and radio, and deliver clear, consistent reporting that keeps clients informed in real time.
Each PSN television and radio campaign includes a one-page interactive infographic summarizing key outcomes, allowing clients to quickly evaluate their campaign’s reach, engagement, and ROI. Regular reports highlight essential performance metrics and insights, ensuring accountability and actionable feedback throughout the campaign lifecycle.
Custom Solutions
At PSN, we understand that every client’s goals and audiences are unique—there’s no one-size-fits-all solution. Our team collaborates closely with each organization to design integrated, data-driven campaigns that align with specific objectives and deliver measurable results across multiple media channels.
Email us or call us at 703.229.1202 to learn more about our web analytics services.
