PSN Television | Donated Television Distribution
PSN has relationships with more than 2,100 local television stations and nationwide broadcast and cable networks. We can distribute your PSA broadly or by targeted pitch to designated market areas (DMAs) chosen by each client.
PSN’s TV PSA Marketing and Distribution program includes:
- Prepare your PSA(s) for campaign distribution:
- Produce customized countdowns and slates with an acquired Ad-ID.
- Add closed captions, as required. (Additional fee per spot.)
- SpotTrac encoded video PSAs (optional lengths – :15, :30, or :60) in preparation for tracking by Nielsen Media Research.
- Create a Preview file, HD and SD broadcast downloadable versions.
- Coordinate monitoring and reporting criteria with Nielsen Media Research. Weekly reports will include station, format, frequency, market (DMA) and day part for each airing.
- Prepare TV station and broadcast and cable network target marketing list.
- Prepare and distribute media advisory incorporating campaign information through a secure digital file-sharing utility. Media outlets can download the materials in their preferred format.
- Digitally distribute your PSA to more than 2,100 outlets.
- Upload your PSA to various partner network outlets for consideration. Prepare video pitch notes and training for the marketing team.
- Conduct outreach to 35 markets (base program: 40 hrs) to secure carriage of your PSA and program support.
- Track results using data from Nielsen Research to gauge success and direct follow-up pitching.
- Conduct follow-up pitching to stations/networks, as needed.
- Final reporting to include a summary infographic (national campaigns) and a written report with total airings, estimated impressions and advertisement value.
Tracking and Reporting
PSN TV is a Nielsen partner. Nielsen tracking and reporting are included as part of each nationwide PSA program. Client video PSAs are encoded for tracking purposes. Weekly airing reports include frequency, time, and date of airing; station, network or cable outlet; and DMA. PSN final reports include estimated gross impressions and ad equivalency rates. Nielsen special reports are also available from PSN for an additional fee.
Each nationwide PSN campaign receives an interactive, one-page infographic with the final report summarizing all relevant campaign outcomes.
Purchase Options
See pricing options for government agencies, agency partners and qualified nonprofit agencies by clicking here.
