PSN Social Media | Global News Network Targeted Posting

PSA ads will be posted using Facebook, a social network popular with many demographics.

This package includes targeted Facebook posts from the CBS Local Facebook account. This gives readers confidence in the messaging since it’s being promoted by a brand they know and trust.

Posts will be targeted using CBS audience data, and include monthly metrics reporting. CBS/Paramount is a highly effective influencer as a well-known worldwide entertainment and news network with international brand recognition.

PSN Facebook package includes:

• Demographic, geographic, and contextual targeting.
  • Target states, DMAs, counties, or zip codes
  • Target the demographic and behavioral segment of your choice
• Metrics include impressions, click-through-rate (CTR), and engagement rates. Social media links may also be tagged with UTM codes for analytics tracking.
• Guaranteed impressions: 416,000