PSN Radio | Donated Radio Distribution (English/Spanish)
PSN distributes PSAs to 8,500+ opt-in radio stations and networks nationwide (including 650+ Spanish language stations and networks).
PSN’s Radio PSA Marketing and Distribution program includes:
- Prepare a media advisory with up to three (3) spots (:15, :30 and :60 lengths).
- Prepare an audio link for station file download (.mp3 and .wav formats).
- Coordinate audio file format compliance and tracking with Nielsen.
- Develop a customized pitch list of radio stations for client approval to ensure that key stations are contacted directly to facilitate station carriage.
- Prepare and distribute a media advisory to 8,500+ radio outlets to include your PSA transcript and audio file download links. The media advisory will be distributed on several occasions at scheduled intervals.
- An electronic business reply card will be included in the advisory.
- Conduct pitch and outreach to 35 markets and network targets.
- Tally electronic business replies to collect airing data from stations.
- Weekly Nielsen tracking reports.
- Final report to include Nielsen airings and a summary of responses provided by any of the 8,500+ stations that have confirmed participation.
PSA Distribution
To achieve the best possible carriage opportunities, pitch calls are made to the top 35 target markets or DMAs (300 stations) to request placement. This practice solidifies relationships with the stations and facilitates regular updates and feedback. PSAs are distributed electronically to targeted radio stations and networks.
Tracking and Reporting
Follow-up calls are also conducted to track PSA placement and provide usage reports that include reach, frequency of airing, gross impressions and ad equivalency rates.
PSN Radio is a Nielsen partner. Clients have the option to have PSA placements tracked by Nielsen for an additional fee.
Purchase Options
See pricing options for government agencies, agency partners and qualified nonprofit agencies by clicking here.