PSN In-Store Audio | National Store Chains

The PSN In-Store PSA audio channel has been used successfully by nonprofits and government agencies to engage consumers and drive measurable behavior change for national, regional, and local educational campaigns for over 20 years.

This point‐of‐sale (POS) network provides prime media positioning and dissemination of PSAs to a captive consumer audience over the audio systems of more than 15,000 grocery, pharmacy, and retail stores across the United States. Campaigns can target shoppers broadly across the country or narrowcast to audiences in specific communities, states, regions, or by demographic profile.

Audio spots usually include a call-to-action, directing listeners to a website, or 1-800 number for more information. Evidence supports the fact that shoppers pay attention to these messages: In-store clients see a significant spike in their website traffic in response to these ads. PSN In‐Store campaign metrics prove that the content is heard and acted upon by the target audience.

Major chains may include:

PSN In-Store

A complete list of store chains is available upon request.

PSN In-Store service packages include:

  • PSA distribution to thousands of grocery, retail, and drug stores in targeted markets
    per package.
  • Chains may include: Giant, Albertsons/Safeway, Stop & Shop, Tops, Wegmans, Western Beef, Winn-Dixie, CVS, and Rite-Aid.
  • Grocery and retail stores: 30-second audio spot will be broadcast over each store’s audio system once per hour for an average of 18 times per day.
  • Drug stores: 30-second audio spot will be broadcast over each store’s audio system
    twice per hour for an average of 36 times per day.
  • PSN In-Store audio campaigns will run for one-week flights, generating millions of impressions per service package.
  • Final Report, including detailed metrics on placements and airings.

In-Store Audio Spot (DOJ/DEA):

Frequently Asked Questions About PSN In-Store:

An in-store PSA is a professionally produced 30-second audio segment. These messages are generally created for government and nonprofit clients to inform their target audience about their respective campaigns. PSN works with more than 25,000 grocery, drug and retail stores around the country to deliver PSAs to customers over the stores’ audio system used for background music. Existing client audio spots may also be used if approved for use by the store chains.

Once an hour in grocery and retail stores (and twice per hour in drug stores), the music is interrupted for a recorded message. The volume is slightly increased during the PSA spot in order to get shoppers’ attention.

According to Arbitron data, an average of 48 individuals are shopping in a grocery store (14 per drug store) at any given time. Multiplying that number by a minimum of 18 times per day/7 days per week in thousands of locations means that millions of people will hear your message each week.

PSN In-Store PSAs often reference an easy-to-recall Web address, phone number or number to text for additional information. Clients can also tie their messages to a PSN In-Store brochure giveaway, in which the audio spot directs shoppers to pick up a brochure at a designated location. Both these methods are easily measureable and demonstrate the level of action in response to hearing the message in the store.

Definitely. Multiple scripts can be written, recorded and edited for a modest additional fee. Rotating messages after a week or two is an especially effective method of increasing subject matter awareness.

Yes. PSN In-Store stretches across the country and into many major store chains. For clients wishing to target specific states, regions or demographic profiles, PSN can recommend and aggregate the stores that will best meet those goals.

Three weeks is the ideal length of time to create the script, obtain store approval, tape and edit the spot, and distribute it to the stores for broadcast. For clients facing a critical deadline, PSN will endeavor to work to turn things around more quickly.

Purchase Options

  See pricing options for government agencies, agency partners and qualified nonprofit agencies by clicking here.

In-Store Audio Case Study

PSA Channels