FDA Health Playbook “Don’t Get Burned” Social Media Toolkit

Campaign Description

Not all sunscreens are created equal. The information included in these new PSAs from the FDA will help consumers decide how to buy and use sunscreen and allow them to more effectively protect themselves and their families from sun damage. Consumers should use broad-spectrum sunscreens with a Sun Protection Factor (SPF) of 15 or higher to protect against harmful ultraviolet A and B rays.

As the latest installment in the FDA Health Playbook series, the PSAs feature NFL Hall of Fame Defensive Back Darrell Green, who participates in the “Don’t Get Burned” Sunscreen Challenge with 2018 NCAA Lacrosse Champion Kristen Gaudian and George Mason University Basketball Forward Josh Oduro. The PSAs remind viewers that broad-spectrum sunscreen is a “winning play” every time and encourage viewers to visit fda.gov/healthplaybook to learn more about sunscreen and other sun protection measures.

The U.S. Food and Drug Administration (FDA) Health Playbook is a health series designed to be fun, informative, and appealing to a broad, sports-minded audience. The series features NFL Hall of Famers and other sports league champions relaying health and wellness information through sports metaphors and dramatizations.

Campaign Mission

Encourage viewers to use broad-spectrum sunscreen products with an SPF of 15 or higher, along with other sun protection measures, to reduce the risk of skin cancer and early skin aging.
Provide a website with more sun safety information and resources at fda.gov/healthplaybook.

Social Media Graphics and Posts (Right-click or drag to your desktop to save images)

X

See more sample tweets in our FDA HPB Sunscreen Social Media Toolkit.

	Make a game plan! Join the NFL’s fastest man, Darrell Green, and 2018 Lacrosse National Champion Kristen Gaudian in the @FDA_Drug_Info’s “Don’t Get Burned” Sunscreen Challenge. FDA.gov/healthplaybook
	Who is going to win the FDA Sunscreen Challenge? Will it be the NFL’s fastest man, Darrell Green, or George Mason University Forward Josh Oduro? Watch @@FDA_Drug_Info’s “Don’t Get Burned” PSAs to find out. FDA.gov/healthplaybook
	Whether you’re shooting baskets or going for a run, it’s important to protect your skin from the sun. The @FDA_Drug_Info recommends using broad-spectrum sunscreen – it’s a winning play every time. FDA.gov/healthplaybook

Instagram

See more sample posts in our FDA HPB Sunscreen Social Media Toolkit.

	Are you looking to learn more about how to stay safe in the sun? Learn from the NFL’s fastest man, Darrell Green, and 2018 Lacrosse National Champion Kristen Gaudian on how to win the FDA CDER’s “Don’t Get Burned” Sunscreen Challenge in these Health Playbook PSAs. FDA.gov/healthplaybook
	Do you have questions about what sun protection measures you need to take to reduce the risk of sunburn and skin cancer? The NFL’s fastest man, Darrell Green, and 2018 Lacrosse National Champion Kristen Gaudian offer some insight in this informative PSA from the FDA CDER. FDA.gov/healthplaybook

Facebook

See more sample posts in our FDA HPB Sunscreen Social Media Toolkit.

	You can work and play outside without raising your skin cancer risk by protecting your skin from the sun. Learn more at FDA.gov/healthplaybook. FDA CDER
	Along with reducing the risk of sunburn, sunscreen also reduces the risk of skin cancer. Learn from the NFL’s fastest man, Darrell Green, and George Mason University Forward, Josh Oduro, on how to stay safe in the sun. FDA.gov/healthplaybook