Our History of Innovation

Since 2004, PSN has been a pioneer in PSA creation and distribution, developing innovative media channels and campaign strategies that help government and nonprofit organizations reach audiences in meaningful, measurable ways. Our award-winning work reflects a long-standing commitment to innovation, impact, and service to mission-driven clients.

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  • 2004

    ★  Launch PSN/MF in Fairfax, VA with the goal to bring new media opportunities to government and nonprofit public education campaigns.

    ★  Launch of the first ever in-store audio PSA program with the Dept of Health and Human Services and Giant Food in 175 mid-Atlantic grocery stores with pharmacies.

  • 2005

    ★ First podcast launched for DHHS called Healthcare 411 which expanded to radio and grew to more than 600 affiliate English and Spanish stations and networks nationwide.

  • 2006

    ★  PSN creates first Twitter social media account for a DHHS agency.

  • 2007

    ★  PSN/MF launched their first large-scale integrated PSA campaign for the DC Tobacco Free Families Campaign – NFL Hall of Famer Darrell Green signs on with PSN as the spokesperson.

  • 2008

    ★  Deployment of PSAs for the first time through physician office and healthcare facility video networks to reach audiences in trusted medical environments.

    ★  GSA Schedule is awarded to MF.

  • 2009

    ★  Integration of public health messaging within pharmaceutical drug information (monograph) and patient education materials (PSN Pharma), expanding outreach within clinical and pharmacy environments. Developed the channel for use by the FDA.

  • 2010

    ★  PSN/MF brands Global Entry for U.S. Customs and Border Protection and successfully promotes the service using new airport and airline marketing tactics to achieve the number of subscribers mandated by Congress weeks prior to the deadline.

  • 2013

    ★  Introduced a new 24/7 online PSA exchange hub called PSAbank.org.

  • 2015

    ★  First State donated TV and Radio PSA campaigns launched in multiple states.

  • 2016

    ★  First billion impression nationwide donated TV and Radio Campaign.

  • 2018

    ★  Convenience Store entrance signage introduced for the first time to reach urban, rural and underserved audiences.

  • 2021

    ★  PSN tests it’s ability to reach and impact rural populations with Edelman PR campaign in the Permian Basin of the U.S. Goal is to reverse the highest Covid mortality rate in the U.S. The Campaign raised the Covid vaccine rate by 20% and won awards for its stellar outcomes.

  • 2023

    ★  PSN introduces the SNAPexpress.org online SNAP shopping platform assisting EBT users and others that want to eat healthy on a budget – funding provided by USDA.

  • 2024

    ★  Opt-in TV, Cable, and Radio station and network partners now number more than 11,000 in the PSN Donated Media PSA Network.

  • 2026

    ★  AI PSAs in production and distribution via the PSN Network for the first time.

    ★  Introduction of the first donated media online metrics dashboard.

Contact us to find out how our experience and innovation can help your cause!