PSN DigitalVideo – Targeted DC, MD & VA
PSN has developed a digital media program with Comcast Cable in DC, MD and VA. This includes the Washington, DC and Baltimore, MD DMAs. The program includes the distribution of the following media formats: digital banners, digital video and HD video via Comcast Cable to home subscribers across the region. The base program includes more than 7 million guaranteed impressions at the following levels:
- Digital Banners – 300×250, 728×90 and 160×600 sizes: 2.7 million
- Digital Video (30 second spot): 1.4 million
- Cable Broadcast – HD video (30 second spot): 2.9 million
The digital banners and video can be tagged for tracking via the client’s Google Analytics account. In addition, clients will receive the following tracking metrics from PSN/Comcast regarding the digital video engagement:
Reporting:
- Delivered impressions
- Clicks
- Video completion percentages
Broadcast cable metrics will be provided that include the channel, daypart, number of airings, and total estimated impressions 18+.
PSN Digital Video Highlights
- Guaranteed PSA distribution
- Strong metrics and measurement including digital banner CTR and video playback data
- Reaches target markets via digital video and banner creative on TVs, computers and mobile devices
- Banners may be tagged for digital tracking and analytics
- Digital media networking
- Target by geographic location and other unique identifiers
- Major cable and broadcast network partners
PSN TV distribution services are available on the GSA Schedule
PSN TV distribution services are listed on the GSA Schedule.
Please contact Robert Gaudian at 703.229.1202 or email at
rgaudian@psnmedia.com
for more information.