eMD 2017-11-02T14:52:27+00:00

Reach Health Care Providers (HCPs) via eMail — Nationwide or Targeted PSA Distribution

PSN eMD offers government agencies and nonprofits the ability to deliver public service messages or Public Service Announcements (PSAs) to Health Care Providers (HCPs) on a highly targeted and personal basis.  The opt-in list includes more than 250,000 providers and 90,000 pharmacists. A turnkey digital communications solution with strong metrics that enables you to interact with the target market and evaluate their reaction to your message.

Engagement:

Access to HCPs who trust messaging from PSN (including MD, DO, PA, NP and RPh). Highly targetable by NPI, specialty, geographic location and more.

Scheduled Delivery:

Delivered on demand with variable frequency. Subject line testing included to maximize open rates.

Email Creation:

Fully designed and developed email creative that repurposes existing program content. Content is designed so that user interest in specific areas of the message can be measured and evaluated.

Reporting:

Clients receive a final report with metrics for opened emails. PSN will include banner link tags that assist clients in monitoring their website/landing page traffic and site conversion activity.

Note: PSN offers additional support and packages for the development of digital marketing campaigns that measure activity via Google Analytics.

Target by Specialty:

  • Allergy
  • Cardiology
  • Dermatology
  • Endocrinology
  • Family/GP
  • Gastroenterology
  • Internal Medicine
  • Neurology
  • OB/GYN
  • Oncology
  • Ophthamology
  • Otolaryngology (ENT)
  • Pediatrics
  • Psychology
  • Pulmonology
  • Rhematology
  • Urology
  • Others

PSN eMD Highlights

  • Reach: 250,000 HCPs and 90,000 Pharmacists
  • Guaranteed PSA distribution
  • Strong metrics and measurement
  • Highly qualified market
  • Reaches target market with digital multimedia content
  • Digital media networking
  • Target by geographic location and specialty

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PSA Channels